We’re officially one step closer to achieving the goal of obtaining that Parisian-chic look we’re always striving for. Carven, every French It-girl’s staple brand, has relaunched its website, making it shoppable for the first time in the States.
The site looks more like an interactive online magazine than a simple e-commerce destination and makes you feel like you’ve literally gotten lost inside the Carven universe.
In tandem with the relaunch of the site, the brand is making a fresh push with its social media, bringing its stylish, quirky voice to the online world.
Photo: Carven.com
“Carven is now a global brand and needs a stronger social media presence because the brand belongs to everyone,” designer Guillaume Henry told ELLE.com. “I’m excited to be able to share more with our followers, and give them insight to the mood and feel of Carven. We want our new social media voice to be easy, sophisticated, and with a sense of humor.”
Sophisticated and funny is just what the brand has already successfully begun to portray, as shown in the first video sharing their social media strategy.
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